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Urgent but not Important
Projects that are pressing only because a particular user group is making assertive requests for the work. Tantamount to the "squeaky wheel gets the grease.

The Urgency-Importance matrix plots four quadrants, of which this group of projects occupy the top-right quadrant.


Examples
Examples of such projects include:
  • Wash our dirty windows. - This is an aesthetic project that does not affect the performance of the building


Attributes
Listed below are some of the key attributes of this quadrant:

Management Principles
Included below are some asset management principles for consideration relative to tasks and projects that are considered important-but-not-urgent.
  • The owners' focus should be on "prevention" rather than "recovery" (left side of the risk bowtie).
Criticality matrix with four quadrants to help prioritize action.
Fig. Criticality matrix with four quadrants to help prioritize action.

See also:
Compare with:


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