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Market Value

The price at which buyers and sellers negotiate a mutually acceptable price for an asset in an open marketplace, both being fully informed.

I. Care recognizes the impact of public perception on his building/assets, particularly in terms of asset valuation, marketability and resale value. He has therefore taken on the role of "impression director"
Fig. I. Care recognizes the impact of public perception on his building/assets, particularly in terms of asset valuation, marketability and resale value. He has therefore taken on the role of "impression director". 

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